SEO’s are sensitive, but if mastered they
can help you get a lot of coverage on the internet; it is the most prominent
online marketing tool. There are many instances of SEO strategy gone bad which
have a not just hampered the marketing activity but also cost the website
viewers. Why does this happen? There are numerous reasons that all boil down to
the approach adopted by online lead generation services you have employed to promote your business online.
Long
Term Agenda vs. Quick Bucks
When a company employs the services of a SEO service provider, they expect the
SEO strategist to produce quick results so they can get their money’s worth.
Sadly, internet does not work the way other forms of media marketing does, it
is a process that will take some time to garner an audience. SEO packs into it
a diverse range of online marketing activities that have to be crafted and
timed appropriately to achieve the desired target. So, if you go about randomly
executing a handful of SEO activities, and wondering when the results will
show, then you probably will have to sit tight for some time to come.
No
Innovative Content
Content is the key to successful SEO
strategies. If your content is a regurgitation of other content of similar
theme online or stuffed with badly placed keywords, then you are heading for
downfall not only with your prospective customers but also with Google which
can penalize you and affect your website ranking. Further, you may be
concentrating on all the wrong avenues based on the scale of your business
operations. For instance, adding multiple pages to your website may not be as
effective as posting more blogs on different sites to attract visitors to your
website. Your website content may also not be very functional and effective or
the design may be off tangent to what you are trying to achieve or your
business motives.
Poor
Backlinks
One of the most popular lead generation strategies is to create
backlinks for your website by intelligently placing blogs, articles, and social
media postings to attract viewers for your website. Google elevates the page
ranking of websites with the highest number of backlinks. However, if not
placed smartly, such as placed in irrelevant sites, for instance, your website
will be penalized
